Is Your Contact Database Prepped for Survival?

Zombies aren’t the only ways you can have an apocalypse. But more to the point, the post-apocalyptic setting is best known for themes like survival in a world where everything you took for granted is no more.

For B2B lead generators and inside sales professionals, a scenario like that can come by without you realizing it until it’s too late to prepare. Examples range from the loss of an entire market to the sudden shortage of new customer information. In all cases however, your contact database is one of the tools you need prepped in order to survive. Where do you start?

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How Getting Contact Lists Help You Get Smaller Details

Even the best vendors don’t always give you the complete profile of your target market. Sometimes most of them just give you a set of phone numbers plus legitimate emails to send to. It might not be helpful for when you’re looking for a prospect’s LinkedIn profile or want to send a return call straight to their smartphone.

But on the other hand, your contact lists can still help you in an unlikely way.

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Using Lead Generators for a Corporate Yard Sale

What are the usual goals of a yard sale? Mostly it’s just to get rid of old stuff you don’t need anymore. Still, it also involves selling old stuff you didn’t know you had but realized could make a few good bucks.

The latter can actually be an interesting business model for lead generators.

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Expanding Business Contacts Requires More than Upsizing

When marketing and sales professionals talk of expanding a database, it usually just means adding more names. At worse, it only adds to a diluted, outdated storage of faulty information but at best, it means you’re looking to acquire more customers.

However, it’s still just an upsize. There’s more to expanding your business contacts than just having more numbers to contact.

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Contact Lists and Academy Nominees Have One Thing In Common: They’re a Gamble

One could even say that even the Oscars themselves are a big gamble as far as relevance goes. (Apparently, the ceremony’s viewership has never been this worst since 2009.)

It goes without saying that the list of Academy Award contenders easily compares with that of a supposedly high-profile list of B2B prospects. No matter how prestigious it all looks, you can’t tell if they’re really winners or really just the choice picks of people who may not even see eye-to-eye conventional marketing wisdom.

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